What is the color of your website?

By: Shawn Davari

Psychology behind the colors that can make or break your website's success.

Did you know that the values associated with colors can have a significant impact on your website's success? And did you know that you can change your visitor's feeling, mood and reaction by using different colors on your website?

Some professional web designers do not realize the impact that a single color can have on their project when designing a website for their clients. In reality, the meaning of colors will send the first message of your website to your visitors. You don't have to be a genius to find out why since it is obvious that the first thing they (visitors) see is the color of your site!

I have studied one hundred visitors to evaluate their patience for uploading a web page. First, I tried a plain black background page and the average waiting time was up to 2.47 seconds. Then I tried a plain white background page and the average wait time for uploading the web page increased to 4.89 Seconds.

The reason is just fear. People are afraid from black and darkness and they feel vulnerable when they see a plain black page. I won't go in detail about this subject in this article but if you would like to know more you can always visit our site at websitedevelopmenttech.com and get more information about color psychology.

What shading would it be a good idea for you to utilize when planning your site?

Before noting this inquiry you ought to do some examination about your intended interest groups and get some answers concerning their character, conduct, mind-set, feeling ... and so on. I'm not requesting that you go and locate every person and meeting them to discover their sentiments and feelings. You should do nothing more than discover the answer of these two inquiries:

1. What is the business sector division that you are focusing on?

• Age
• Gender
• Culture
• Geographic area

2. Why are they going to your site? How about we examine these two inquiries. A. Market Segmentation:

• Age: What is the most suitable shading for the age bunch that your site is focusing on.
• Gender: Men and Women have distinctive taste and they respond diversely to hues. For instance, the shading pink is all the more speaking to ladies.
• Culture: Colors mean diverse things to various societies around the globe. Individuals partner hues to extraordinary occasions in their way of life. For instance, white is the image of immaculateness and temperance in a few societies while in others white is connected with grieving and misery.
• Geographic Location: Sometimes geographic area can change individuals' understanding of specific hues. For instance, individuals that are living in a desert territory have a tendency to be more enthusiastic toward splendid hues from yellow to orange versus individuals that are living in the mountains.

B. Why are they going to your site?

That is a vital inquiry which decides the disposition and sentiment your guests. For instance, individuals go to a legal advisor's or a specialist's site since they have an issue and they need to be FIXED. This implies they are not so much energized or upbeat about that issue. In spite of the fact that, this may not be the situation all the time there are a few special cases, for example, plastic specialists, patent lawyers... and so forth.

As an architect, once you know your objective markets then you can choose what shading to get the most ideal result for your site. Now and again you might wind up changing a few hues that you thought would enthusiasm to your guests.

Keep in mind, regardless of the amount you know and how hard you attempt, there is no certification that you can make it the first run through. That is the reason it is essential to screen the consequences of your site and know how guests are interfacing with your site so you can change your mix-ups and gain from it.

Reference : Colorschemedesigner, Google, Articlegeek